Blogs
A vital cog in the modern marcom mix, great healthcare blogging prioritizes trust-building through authentic, patient-centric content and video. Best fodder includes topical authority and inspiring-outcome patient testimonials. And, nothing new here: content needs a clear purpose and plain value to consumers to merit their time, this time – and next.
The most effective blogging involves brief, clinician-led videos, patient testimonials, and data-driven concise, empathetic copy. In short: humanizing brand is a primary objective. Ideally, blogs provide a smooth path from content to action. Integrating clear next-steps and calls-to-action that facilitate patients immediately booking appointments or asking for a call-back, provides an unfettered path from information to care.
Keep your pants on. Help is on the way!
NOMS’ noted gynecologist, Dr. Rick Visci, wants you to keep your drawers on. He sees incontinence in people as young as 30. Mostly he’s just astounded that anyone, regardless of age, is prepared to live the rest of their lives with the nuisance and embarrassment that nicely serves up. There’s no reason to.
While we were talking, he offered me this example: Paula was one of those people. At 55, she began enduring bladder control problems. She became a slave to bulky feminine pads and had to lug extras every time she braved leaving the house. As her condition worsened, she used further outsized pads and visited the bathroom so frequently, it bordered ridiculous at best, mortifying in-the-company-of-others, at worst. Even on short trips with friends, she’d use every rest stop en route.
When Dr. Visci found out about her travails, he suggested a simple outpatient procedure: Interstim. Today she’ll tell anyone who’ll stand still, it changed her life.
It’s this simple. After you make an appointment with Dr. Visci, he’ll do a “Peripheral Test” in his office. For a few days before the appointment, you’ll keep a log of how often you use the washroom. During the first visit, he’ll tape a temporary wire, about as wide as a hair, to your bottom and clip a little device to your waistband.
You’ll go home and continue logging the number of times you need to “go.” Medtronic, the company that makes the device, will call you. If there’s improved bladder control, you are deemed appropriate for the quick procedure which gets you out of the good doctor’s office in about a half hour. The procedure is easy. Dr. Visci compares it to an epidural or a saddle block commonly used during delivery.
After the small device was implanted under the skin in Paula’s buttock, she was back to work in a day and change. And because she was determined treatment-appropriate, Medicare picked up the tab. Since the procedure, Paula has zero bladder problems. She drives from Sandusky to Cleveland and beyond without a single pit stop and can frolic with her grandkids, a raucous joy previously off-limits.
Dr. Visci says the treatment works 70 percent of the time for bladder control and 90 percent for fecal incontinence. Talk with him. Set up a convenient time for an appointment by giving him a shout: 419.625.2841. You’ll thank yourself - all the way down the road. (More information is available @ everyday-freedom.com.)
Lisa Nicolella
Vice President, Marketing Communications
Let’s roll: welcome to our new website and blog!
Because we can’t say it enough: ugh and thank you. Whether you are a NOMS patient or a physician looking to join our group, you’ve had to endure our decidedly unfashionable website while we hammered away at this new affair. Like replacing a dull frock with timeless Levis, we hope this new site is your happy go-to.
Out with the clumsy; in with a smooth, responsive vehicle to get where you need to go without unplanned, muddy off-roading. Our muse was the thought of delighting your scenic and navigational cravings; we hope we nailed it.
The new site will be a living organism maintained to properly and accurately fuel your need for well curated, current content on: providers and staff, access to your medical record and providers, health tips and topics, happenings - and more.
Frankly, it’s an exciting time of highly advanced healthcare and rapid growth at NOMS and we are going to do our best to bring you along for an enjoyable ride. We’d like to be a blog you’ll actually look forward to reading and a website that doesn’t futz with your time or jack up your blood pressure – we are healthcare after all.
Kick the tires and let us know what you think.
Please pop out and give us a like us on Facebook.
Lisa Nicolella
Vice President, Marketing Communications
Come as you please.
It’s hard to keep up. In general. Right? For all of our modern conveniences, there are never enough hours in a day. And let’s face it, it’s always the workout that’s the easy bump. I mean, it’s in the very word – Work? Out.
At NOMS we’re committed to the health of the body, mind and spirit. Fitness being a key to that, we’ve blown the barriers – and the doors – right off the gym. As of October 31, NOMS’ fitness center is open 24-hours a day year ‘round, including our beloved, if marginally gluttonous holidays.
Everyone’s favorite staff members including Nicole, Barb and Dave will still be present and cheering you on during staffed hours, and in spirit all others.
There are a wide variety of membership packages with your waist, wallet - and now - wild schedule, in mind.
If you haven’t already, swing by for a tour. NOMS 24/7 Fitness is staffed: Mon. – Thurs.
9 a.m. – 7 p.m.; Fri. 9 a.m. – 6 p.m.; and, Sat. 9 a.m. – 1 p.m. Some of the things you might like best include: a warm water pool, elevated indoor track, free weights and machines, group classes, a dietitian, and “personal” trainers who love their jobs and make your goals just
that - personal.
We’re serving up a smorgasbord of healthy hearts, strong bodies and clear minds. The heaping dollop of feel-good, mood elevating endorphins, is on the house.
Tai chi anyone?
Lisa Nicolella
Vice President, Marketing Communications